1. Be Sure of Who You Are - Define your own identity, your process, and your values. Never let mainstream industries or corporate labels dictate who you are allowed to be.
2. Fight For What You Believe In - Use your position and work to fight for the things that are important to you.
3. Never Compromise - Protect the integrity of your work. Don’t dilute your identity in a sea of endless re-designs. Stand your ground. Just don’t be a dick about it.
4. Break The Glass & Chew It - Everyone wants to be perfect, therefore perfection is boring. Details only matter as much as you care. Find a home in the raw and beautifully flawed.